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How to prospect and land those clients that are “worth your time”.How to identify the industries that can make your agency prosper, even in times of economic hardship.Why my Pay Per Lead Model is the perfect way to get you through any recession – now, or 5, 10 years in the future.You’re in a unique position now where you can also stay afloat, as long as you adapt quickly and do the work. If you want to survive as an agency in times of economic hardship, you need to identify those businesses and industries, and you need to focus your efforts on catering to them.
some businesses managed to thrive where others failed.
But each time, the country (or the world) has managed to rebuild itself economically and make things even better than before. Whether it’s down to the banks, or a pandemic, or an oil crisis, there have been recessions throughout history.ĭon’t get me wrong, there have been plenty of casualties. They’re ones that can survive even when people are losing their jobs, have less money to spend, and are on restricted travel.Īnd that’s what I want to talk about in this post today. These are the kind of businesses that have a recession-proof offer. You see, despite everything, there are still thousands upon thousands of businesses out there that are desperate for leads. I also believe that digital marketers are currently in a better position to survive than 90% of other businesses.Īs times have got more financially volatile, my Pay Per Lead business model has proven itself to be the calm in the storm. No matter what agency life has thrown at me so far, I’ve always been able to bounce back.
If running an agency has taught me anything, through every up and down, victory and crisis, it’s resilience. (And, by ticking over, I mean earning $100k+ a month!) As other businesses flounder, you want to find those clients with national coverage and deep pockets to keep your agency ticking over. We may not be in a recession yet, but it’s heading our way. You also want to grow and scale your business, but you’re also aware of how crazy the world has been over the last few months. I’ll get more into the benefits of the Pay Per Lead Model later on in this article.īut, as you gain more experience in Pay Per Lead, you’ll want to stop working with “small-time” clients (doctors, dentists, gyms), and look for clients that will help grow and scale your agency.Īnd some of you may have been in Pay Per Lead for a while. The client pays for the leads, and you provide them, it’s as simple as that. No more copywriting, building landing pages for your clients, and waiting months for them to be approved.